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How to buy the proper shoe

Buy a shoe appropriate for the sport. If you plan to play basketball make sure you buy basketball shoes. I learned this lesson, when I sprained my ankles playing with tennis shoes. If you are into cross training, don't buy runners shoes. Cross training shoes offers more support for side to side motions.
Try it on. If it does not feel comfortable at the beginning, don't assume it will break in. Chances are you can buy a more comfortable shoe that fits, without the foot discomfort. It is recommended you have approximately half an inch between the longest toe and tip of shoe.
Fianally, make sure you replace worn out sneakers. Worn out sneakers can cause foot pain and improper balance when walking.